Question: What Sales Metrics Should I Measure?

How do you measure KPI for sales?

Monthly sales/new customers.

One of the easiest ways to evaluate your sales success is to compare monthly results over time.

Monthly new leads/prospects.

Lead-to-sale conversion rate.

Cost per lead.

Cost per conversion.

Customer lifetime value/customer profitability.

Customer turnover rate.

Net promoter score.More items….

What are the 5 key performance indicators?

What Exactly Are the Most Important Financial KPIs That Inform Business Strategy?Revenue Growth. Sales growth is one of the most basic barometers of success for any business. … Income Sources. … Revenue Concentration. … Profitability Over Time. … Working Capital.

What are the four key performance indicators?

Anyway, the four KPIs that always come out of these workshops are:Customer Satisfaction,Internal Process Quality,Employee Satisfaction, and.Financial Performance Index.

What is a good sales conversion rate?

Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

What are good sales metrics?

Top 10 Sales Metrics for Managers to TrackOpportunity-to-win Ratio. The opportunity-to-win ratio, or win rate, measures the success of your sales team per opportunity over a given time period. … Conversion Rate. … Monthly Sales. … Average Lead Response Time. … Effort.

What do you measure in sales?

These sales metrics are important for measuring company-wide performance:Total revenue.Revenue by product or product line.Market penetration.Percentage of revenue from new business.Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.)Year-over-year growth.More items…•